Cheryl Sturm, director of marketing at Embria Health Sciences, will be responsible for managing the company's brand, overseeing advertising, supervising Embria's tradeshow presence, conducting marketing research and managing new product launches.

Sturm brings over 20 years of marketing and communications expertise to Embria Health Sciences. She has been responsible for developing major brands within the nutraceutical, health insurance, finance, agricultural equipment and hospital service sectors in her past roles as strategic marketing manager of Kemin Health, LC, and senior vice president/account group director of CMF&Z Advertising, a Young & Rubicam company. Sturm's demonstrated experience in business-to-business and business-to-consumer marketing is ideally suited to positioning Embria Health Sciences' products in today's rapidly changing health and nutrition industries.

She holds a bachelor's degree in secondary education, with endorsements in economics, political science, sociology and psychology from Westmar College in LeMars, Iowa. Sturm completed graduate work in economics at the University of South Dakota and served as an ambassador for the National Advertising Education Foundation, specializing in international advertising.