March 22, 2016

News Item Image

ANKENY, Iowa – Embria Health Sciences, a leader in providing safe and science-based dietary supplement ingredients to the global marketplace, and Good Health Products New Zealand, jointly announce the launch of Viralex® Soothe EpiCor® Throat Lozenges into health stores and pharmacies throughout New Zealand in April, 2016. This is the first lozenge formulated with EpiCor® yeast fermentate. EpiCor® is widely available throughout the world and is clinically shown to support a strong immune system, learn more about the groundbreaking ingredient here.

Julia Van De Coolwijk of Good Health describes the new product, “We have already been using EpiCor® in our Viralex® Attack capsule product in our winter immune range from the last winter season 2015. We had such a positive response from consumers on the effectiveness of the product and have grown dollar sales by over 65% and unit sales by 74% in NZ Pharmacy (Source: IRI Aztec MAT 27 Dec 2015).
We wanted to leverage the success of EpiCor® by providing this unique ingredient in a different format and to specifically target a different cold and flu symptom – sore throats. We have also developed this product to be complementary to our existing Viralex® range.”

Continued Ms. Van De Coolwijk, “EpiCor® provides a differentiated product by being natural and fast acting. It was also an effective material for making into a high boil lozenge and with exclusivity in the NZ market it provides us with an ingredient that enables a strong and unique point of difference from our competitors.”

Commented Jeff Cannon, CEO of Embria’s parent company Diamond V, “Embria strives for partnerships with our brand customers. In a short period of time Good Health has become a valued partner of Embria’s in the New Zealand marketplace and a very effective marketer of seasonal products featuring EpiCor®. These new lozenges open up a new and exciting product form for EpiCor.”

To learn more about EpiCor, visit epicorimmune.com. For more information about Embria Health Sciences and EpiCor®, visit embriahealth.com.

To learn more about Good Health and Viralex® Soothe EpiCor® Throat Lozenges including where to purchase please visit www.goodhealth.co.nz.

About Good Health Products New Zealand
Good Health Products is a natural health products company based in New Zealand. Good Health offers a wide range of over 250 natural products to enhance health and vitality.

About Embria Health Sciences
Embria Health Sciences is dedicated to the creation of science-based, all natural ingredients that support human health. Our ultimate goal is to provide products that help people stay healthy and maintain a high quality of life so that they can continue to enjoy the things they love.

About EpiCor®
EpiCor® is a safe and natural whole food yeast fermentate ingredient that helps support the immune system. It is a complex, nutrient-rich ingredient comprised of immune-supporting metabolites as well as proteins, vitamins, minerals, amino acids, polyphenols and beta glucans. Taken daily, EpiCor has been shown to be a safe and effective way to help support immune health and maintain wellness.

For More Information:

Doug Reyes, Embria Health Sciences, (310) 625-7111, dreyes@embriahealth.com

Julia Van De Coolwijk, Good Health Products New Zealand, julia.vdc@goodhealth.co.nz

« Back